A First Look At F.Miller's Brand Refresh
— BY LAUREN TREND
Fran and I connected almost the second Self Practice launched. Drawn together in shared personal, professional and aesthetic values. She has become both an incredible friend and an invaluable source of inspiration, knowledge and drive. Not just for myself, but for all who get to know her, and her eponymous skincare line. It goes without saying that F.MILLER has been a pioneering brand in green skincare. Fran began her foray into skincare long before many of us knew that a natural alternative may perhaps be a better choice; not just for ourselves, but for our planet.
We caught up with Fran to discuss the process behind the F.MILLER brand refresh, and what we can look forward to from the future of F.MILLER.
SP: What inspired the brand refresh?
FM: The past few years have been an exercise in growth, learning, listening, and navigating and embracing challenges. F. MILLER is a true extension of self and naturally, as I evolve, so does the brand. I've always wanted to offer something that felt special, unique and authentic. I continually draw inspiration from so many different things, people, and places — these all mold and form F. MILLER and from a design perspective, it was just time for something fresh. It's a work in progress, just like me :)
SP: What's been the biggest personal lesson in the midst of re-launching a new brand identity?
FM: That nothing will ever be perfect and that's perfectly ok. I have also acknowledged the fact that I am my own worst publicist and quickly recognized that while I've quietly been guided by core values such as sustainability and transparency since day one, I hadn't really ever made the time to give them the focus they deserved. I'm so proud of what we have built and am excited for everyone to get a deeper glimpse into the why and how of what we do.
SP: Introduce us to the team that helped this incredible re-launch happen..
FM: The loveliest Natasha Mead and her amazing team at 1 of 1 Studio created the new brand identity: from packaging and print materials, to the new website design and build. Editorial Direction by Leigh Patterson who is a true wordsmith and so articulately puts to paper what is generally a jumbled mess in my head. Our imagery was shot back in May over 3 perfect days in Mexico with the best team I could ask for: Brent Goldsmith (photographer), Susana Hong (skin + hair), Juliana Schiavinatto (Creative Direction & Production), my love Jackie Mckeown (styling and objects), and our model, the genius Lexie Smith who is a dream of a woman inside and out and represents F. MILLER so perfectly.
SP: If the new F. MILLER was a travel destination, which would it be?
FM: Italy, with layovers in Spain and the south of France.
SP: Is there a product you're seeing through fresh eyes, yourself now?
FM: We started making our own herbal infusions so most of the formulations have some new and incredibly powerful added ingredients. The Face Oil has always been our best-seller and my number one and honestly, it's even better now. I've been doing this for years and somehow, I'm still blown away at the power of natural ingredients when they're sourced and formulated correctly.
SP: What can we look forward to, in the future, for F. MILLER?
FM: Definitely more skincare & self-care essentials. And a lovely addition to your cleansing routine very soon ;) + some exciting collaborations and the return of our digital journal, FOLIO this fall!
30 - 08 - 19