BAINA x LESSE: The Limited-edition Towel You Need.
Produced in homage to daily self-care rituals at home and in nature, the partnership re-images BAINA’s 100% Organic Cotton Bethell Bath Towel in LESSE’s signature coastal colourway, mist and salt. Intentionally designed to quietly sit in the bathroom space, the towel’s cooling colour palette of mist accented with salt stripe detailing, makes for a calm bathing accompaniment.
Connected by the act of paring back and celebrating self-care, the mutual admiration between BAINA and LESSE stems from both brands’ elevated yet minimal design archetype, use of organic materials, and connection to Australia. Founded by the Australian-born and LA-based Neada Deters, LESSE’s approach to skin care is uncompromising; equally focused on quality and consciousness. From growing many of their own ingredients to using innovative, eco-friendly packaging solutions, LESSE converges high performance botanicals and sustainable practices for effective but gentle solutions for skin and planet.
Co-founded in Australia by New Zealand born, Anna Fahey and Bailey Meredith, BAINA towels are similarly designed with respect and consideration for the environment. Created with intent and permanence in mind, the toweling brand is ethically produced in Portugal using 100% Global Organic Textile Standards (GOTS) certified cotton. GOTS regulates the entire supply chain of organic cotton, from harvest to production, while also guaranteeing socially responsible manufacturing.
“A love for and connection to nature is an inherent part of growing up in Australia or New Zealand. That is evident in our unique philosophy and approach to ingredients here at LESSE; and epitomized in this partnership with BAINA, from the design to materials.”
Deters, Fahey and Meredith connected during lockdown and the genesis of a co-branded piece was born. Bonded by their commonalities, the founders collaboratively chose to create a piece together which accentuated each brands’ shared ethos of connecting with self and creating quiet space within the busy confines of day-to-day life.
“LESSE felt like the natural brand alignment given our shared ethos to elevate one’s daily self-care ritual. Our Bethell Bath Towel has been a firm favourite among our customers. The application of the LESSE colour palette of mist and salt has translated simply and feels very intentional.”
Crafted to complement LESSE’s transformative approach to skin care, the BAINA x LESSE Bethell Bath Towel is a fundamental addition to the ritualistic acts of skin care and bathing – both in and out of the house. Retailing for $80USD, the BAINA x LESSE Bethell Bath Towel will be available exclusively at www.shopbaina.com and www.lesseofficial.com.
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